![]() fitness-equipment-manufacturing industry consists of about 100 companies, with combined annual revenues of more than $3 billion. NuStep manufactures and sells specialty exercise machines and physical-rehabilitation equipment to hospitals, physical therapy centers, cardiac rehab clinics, and health and wellness centers, and one of their machines is being used on “The Biggest Loser” weight-loss TV show.Īccording to First Research, which provides market analysis tools to sales and marketing specialists, the overall U.S. While many Michigan companies have reported plummeting revenues due to the recession, NuStep’s revenues fell from $20 million in 2007 to about $19 million in both 20, said company president Dick Sarns.Īnd this was after a robust period during which the company saw revenues jump from $7 million in 2000 to $20 million in 2007, said Sarns - who’s projecting an increase in revenues for 2010, up to $21 million. NuStep founder Dick Sarns, 82, who still runs the company, sits on one of the rehabilitaion exercise machines the company makes in the workout room at the company headquarters on Venture Drive in Pittsfield Township.Īll things considered, NuStep, Inc.
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